Every ad enquiry, answered on WhatsApp.

Someone fills in the form on your ad. Within minutes they get a reply on WhatsApp and a planned follow-up, and every Monday one card shows you who booked.

Being built now. The sample is a walk-through on a made-up campaign: Nadai Dance Studio in Anna Nagar, Chennai, advertising a new weekend batch. The studio, its leads and every number here are made up.

Watch a lead come in

01 · A lead lands

Thursday, 7:42 in the evening.

A parent fills in the form on the studio's ad. The front desk has gone home and nobody is watching the phone. Most enquiries that wait until the next morning have already gone cold.

Tap the lead to start the follow-up.

02 · The follow-up

Five days, played in a minute.

This is Kavya's phone. Tap Next to step through, or let it play on its own.

Thu 22 Oct, 7:42 pm

Waiting for the lead.

The lead landsThu, 7:42 pm
First reply2 minutes later
One questionso the offer fits
A slot offertwo real times to pick from
A reminderthe next day
A last nudgeday 5, with a way to say stop
A person takes overwhen the question needs one

Nadai Dance StudioBusiness account

No lead yet. Tap the lead card above, or start it from here.

03 · The Monday card

Every Monday, one card.

Kavya is one name on it. The card counts everyone who asked through the ad, and leaves a few of them, picked at random, to your front desk alone, so you can see what the WhatsApp messages add on their own.

Nadai Dance Studio · weekend batch ad Sample card Monday 2 Nov · since the ad started on 5 Oct

293people askedevery form filled on the ad

265got the WhatsApp follow-upthe automatic messages

28left to the front deskpicked at random, called back the usual way

50booked a trial class47 after the follow-up, 3 from the front desk

Did the messages make the difference?

Twenty-eight people, picked at random as they came in, got no WhatsApp messages. The front desk called them back the way it always had. Setting the two side by side is the fair way to see what the messages add on their own.

With the WhatsApp follow-up: 47 of 265 booked17.7%

Front desk only: 3 of 28 booked10.7%

Too early to say the messages made the difference.

People who got the messages booked more often: about 18 in every 100, against about 11 for the front desk alone. But only 28 people were left to the front desk, and with so few, a gap like this turns up about one time in three by chance, even when the messages change nothing.

Telling a gap this size apart from chance takes roughly 390 people in each group. Until then the comparison keeps running, and each Monday the card says plainly whether it can tell yet.

Sample card. Every count on it comes from a made-up contact list. A real card also shows how fast each person got a reply and who did not turn up; those are left off here because this sample has no measured figures for them.

04 · For your own leads

What you get when you order this.

The follow-up, on your numberMessages go out from your own WhatsApp Business number, in your words, within minutes of a lead arriving.

Opt-in handledOnly people who said yes on your form hear from you. STOP works in one word, and nothing goes out in your quiet hours.

A person when it mattersQuestions about price, complaints, anything unusual: the chat goes straight to your staff with everything said so far.

One card every MondayHow many people asked, how fast they got a reply, how many booked and how many did not turn up, with a plain line on what the numbers can and cannot tell you yet.

The follow-up is being built now. Our first client will run on it with us, and we will set it up together from the first day.

Talk to us

Nadai Dance Studio, Kavya and Meera are invented, and so is every number on this page. WhatsApp is a trademark of its owner; GravenReach Media has no connection with it.